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Netflix Cambridge Analytica film: Social media is 'like a crime scene'

What if someone said to you the apps you use daily including Facebook, Twitter, Instagram and WhatsApp are all "crime scenes"?

Those are the words the makers of a new Netflix documentary called The Great Hack use to describe social media.

The film is about one of the biggest scandals in recent times, when information from millions of Facebook profiles was handed over to a company called Cambridge Analytica.

The firm used information on what people liked, who they interacted with or what they posted about to tailor adverts to their social media feed for political campaigns.

Those included Donald Trump's 2016 presidential campaign and the Leave.EU campaign.

"Data has now become the world's most valuable asset, more than oil," Jehane Noujaim, one of the directors of The Great Hack, tells Radio 1 Newsbeat.

Image copyrightDAVID M. BENETT
Image caption
Jehane Noujaim (left) and Karim Amer, directors of The Great Hack
"There is a fight going on for your personal data, which is now being weaponised in order to manipulate you into voting the way those people who have bought your data want you to."

Jehane says we are "living in the Matrix" and says she and her co-director Karim Amer want the film to help us all understand how our information is being used and to get everyone talking about it.
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