As Amazon has struggled to hit homeruns in the hardware category, the Seattle-based retail giant is slashing prices to new depths with a forthcoming $50 tablet this holiday season.
A $50 price tag is half the cost of Amazon’s current 6-inch tablet -- the Fire HD 6 -- and will also be one of the cheapest tablets on the market, according to The Wall Street Journal. Amazon’s next generation of devices will also come in 8- and 10-inch iterations.
The launch arrives on the heels of one of the company’s most resounding duds, its Fire Phone, which boasted top-tier pricing in line with the iPhone upon its launch. But last October, due to dreary sales, the company said it took a $170 million charge on unsold phones, and subsequently laid off dozens of engineers in its Lab126 hardware department. The Fire Phone has since been discontinued.
source : entrepreneur.com