Instagram Adds Carousel Format to Story Ads

  Instagram, the Facebook-owned app with more than 2 million active advertisers, is testing a carousel format for ads that can include three photos or videos in the same post instead of one. Twelve brands including California Pizza Kitchen, …

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How @HiltonSuggests Succeeds in Surprise and Delight

  Who’s the friend you turn to when you’re planning a trip? The person you know who seems to have travelled everywhere, and can recommend the best coffee shop, restaurant or casual bar completely off the beaten path, and not something a …

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Writing Your First Content Strategy

  Anyone can put together a social profile and be online, but we all know that stories are what people connect to. While algorithms change and new ways to market may develop, stories remain as the way of connecting with people, drawing people …

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